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MKE Black Business Spotlight


Welcome to the MKE Black Business Spotlight! This week we feature the founder of Sensational Flames, Passion Jones, who’s business makes 100% all natural soy candles with fragrance and essential oils. Read on to learn more about Passion and their business.


Tell us about yourself, where you’re from and what you enjoy.


My name is Passion Jones. Raised in Milwaukee, WI. I enjoy spending time with my family and friends. I really enjoy making candles. It is my form of me time.


Why did you start your business? What makes you passionate about it?


Making candles for me was a form of therapy and I just enjoyed giving them away as gifts. The joy of seeing people really enjoy my talents. It was the joy and their satisfaction of what I created was why I started my business. I developed a deep passion for it when I became a Certified Aromatherapist and learned more of the benefits of essential oils. One of my sisters was diagnosed with Lupus, which affects the immune system and can cause pain and discomfort. I am able to assist her with the holistically to help with those pains and discomfort. I realized that so many people were not aware of how essential oils work and how they can help with minor pains, allergies and so much more.


What do you want people to know about your business?


I want people to know that we are an all natural candle company that specializes in aromatherapy. We are more than just a candle company. We help other businesses expand their brand through manufacturing services.


Please explain why your business is important to the community.


We are important to the community because we provide classes that shows them ways of making candles. Also we believe in giving back through donations, food drives, and helping those in need.

*Some content is edited for clarity.



Do you want your Milwaukee area Black business featured in our weekly spotlight? Your business will be featured on our homepage and social media sites. If interested, complete the form in the link below!


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