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MKE Black Business Spotlight



Welcome to the MKE Black Business Spotlight! This week we feature Deonte Trawick who is the owner of TrapArt101, a custom shoe and apparel business. Read on to learn more about Deonte and his business.


Tell us about yourself, where you’re from and what you enjoy.


I’m from Milwaukee and some things I truly like are working out, which helps with my mental health, being a father to my son, and taking trips to enjoy the one life we all have.


Why did you start your business? What makes you passionate about it?


I started my business because I’ve always been an artist and I always find ways to express myself, and through custom shoes that’s what I do. My passion comes from my DNA I’ve always had ambition for things I love and art/drawing has always been that. I always say “the world is one big canvas, why not paint over it.”


What do you want people to know about your business?


I want people to know that my business is fully ran and owned by me, I have five years of experience in the custom shoe field and I’ve been getting better and better each year. I make shoes for the regular joe and also for celebrities and social media influencers.


Please explain why your business is important to the community.


My business is important to the community because I am showing a different lane in which anyone can take to live good and do something they love. TrapArt101 is just the beginning and TrapLockerLLC the shoe store shall be the major thing happening next.

*Some content has been edited for clarity.



Do you want your Milwaukee area Black business featured in our weekly spotlight? Your business will be featured on our homepage and social media sites. If interested, complete the form in the link below!


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